The #JOINLIFE campaign by Zara highlights the brand's plan on becoming more sustainable in the fashion and retail world. The brochure walks the reader through each aspect of Zara's plans for years to come.
The theme of semi-blurred photos and headlines create visual interest while tying in the phrase "shifting our focus towards change." The overall look aims to maintain Zara's existing style while offering a less commercial feel to highlight sustainibility.
The booklet ends on a gentle note reminding the reader of the brand and the campaign. Because of the centered text, the gutter is considered to preserve readability after printing.
All photos and body copy from zara.com
